In 1965, the sleepy Hilton Head Island, South Carolina, began developing quickly to keep up with the growing tourist industry.  Having a heart for preservation, Caroline “Beaney” Newhall approached Mr. Fraser with a proposal to deed 50 acres of his land to be preserved and untouched by the rapid development. After some convincing, Mr. Fraser agreed, and thus the Newhall Preserve was formed. After 1974, Caroline deeded the preserve to the local Audubon Society. Since then, Newhall has been maintained and operated by a board and volunteers. The one-mile trail winds through four distinct micro-ecosystems of woods, a bog, and a pond.  Perfect for birding, many visitors come to catch a glimpse of the wildlife. 

The purpose of this branding for the Audubon Newhall Preserve is to create a separate identity for the preserve. Giving those who have been, are currently, and will be involved a clear and unique identity to utilize and stake a claim on.  This is designed with the goal in mind to create something that can be passed down to the next generation of people who foster this land. The three main values of Newhall are stewardship, community, and legacy.  Throughout its history, a thread of conservation and protection of the natural environment has been prominent. They continue to practice this today by prioritizing workdays, general upkeep, and always making the facilities better.

The solution is a brand identity that is established, hospitable, and instructive.  It reflects their goals and values while highlighting the charming character of the preserve.  The system is accessible for volunteers to utilize.  It emphasizes the nature that is there by providing a consistent foundation.  The mark visually represents the four sections of the preserve.  Each piece can be shifted to build new patterns and orientations for endless possibilities.  The brand reflects the purposeful stewardship that the Audubon Newhall Preserve holds dear.