Prescott & page
Prescott & Page is a woman-run Indie Publishing Company located in Newport, Rhode Island, focusing on empowering local authors.
Alongside offering publishing services, they offer editing, design, and consultation work. Each service operates to set up and encourage up-and-coming authors for their next big career step. The first collection launch of books highlights contemporary women authors.
As Artificial Intelligence (AI) is growing more prevalent in the design industry and in general, the world, one goal with this project was to use AI ethically and in a generative way as a part of the creative process. After determining 10 different randomly generated combinations of book genres, sub-genres, and age ranges, these prompts were put into an AI tool to generate a book title and summary. The ideation and design process used the generated prompts as a starting point for visuals.
Each book cover produced is based on the generated prompts, the age range, genre, and market research. Splitting up the 10 prompts, each built out concepts and designs to use. My partner built out the brand identity, utilizing the typefaces Camillo and Philatelic as cohesive elements, tying in all the disparate book covers. The brand was then applied to in-store and online touchpoints.
Project Type
Brand Identity and System and Book Design
Deliverables
Brand Identity and System, Web Design, and Book Cover Design
Collaboration
*For educational proof of concept only, some rights of imagery I do not own.